Worldbuilding through design
Feel the brand.
Enter the world.
Time here
00:00Your attention · reading
Worlds built05
Helsinki--:--
Reel
00:0000:00
// rafaelgarutti · helsinki
I build visual worlds.
This is a website. Above, a reel tries to win you over in a few seconds. These words try something slower: keeping you here. You’re still reading, so it’s working.
That’s the craft: brand identity and creative direction that make people stay longer than they planned. The worlds are below. You decide if it worked.




