Worldbuilding through design

Feel the brand.
Enter the world.

RG-000 / Showreel 2025 · Built in Helsinki
Time here
00:00
Your attention · reading
Worlds built05
Helsinki--:--
Reel
00:0000:00
Brand identityPackagingOriginal worlds+ Your brand

// rafaelgarutti · helsinki

I build visual worlds.

This is a website. Above, a reel tries to win you over in a few seconds. These words try something slower: keeping you here. You’re still reading, so it’s working.

That’s the craft: brand identity and creative direction that make people stay longer than they planned. The worlds are below. You decide if it worked.

// about

Rafael Garutti

Creative director on a wet rock, currently parked in Helsinki. Serious about the work, never about myself.

You've spent 00:00 here.
Let's turn that into a project.

Open to brand identity projects, creative direction, and original collaboration.