// client_work / lankku
Lankku Eyewear
Brand Identity · Helsinki · Skateboard Culture
// origin
Handmade in Helsinki from recycled skateboards.
Lankku Eyewear was born from skate culture and crafted in Helsinki. Each pair of glasses is handmade from recycled skateboard decks, layered with scratches, colors, and stories from their past life. No two frames are ever the same — and the brand identity carries that same spirit of individuality.
─────────────────────
Brand Identity / Visual Language / E-commerce
// logo_concept
Street culture. Timeless design.
The circle recalls the skateboard wheel. The italic straight lines are inspired by the deck and its movement. The mix of lines reflects individuality — each cut representing the uniqueness of every handmade frame. Seen as a whole, the forms reveal the letter L.
─────────────────────
Bold enough for wood, packaging, and digital — with the same strength across every surface.
// digital
Identity extended into e-commerce.
A custom e-commerce design where the products lead. Clean and minimal interface, bold imagery, clear structure. The same balance as the identity itself — crafted details, urban energy, Nordic clarity.
“Handmade in Helsinki. Each frame is one of a kind — just like every ride.”
