// about

Rafael Garutti

Hi, I'm Rafael. A wild mind with a disciplined eye.

Quick reminder before the CV part: we're on a wet rock flying around a ball of fire at 107,000 km/h, and somehow we all agreed that kerning matters. I find that hilarious. I also think kerning matters. Both are true, and that's pretty much my whole method.

It started with a pencil. I spent my childhood drawing characters and writing stories nobody asked for. At seven, two things hit me in the same year: I watched Ayrton Senna's last race on TV with my mom, and I stumbled onto Saint Seiya while flipping channels. Drawing turned into design, design turned into worlds, and I'm still that kid, just with better tools.

Born in Santos, Brazil, Italian passport in the drawer, living in Helsinki, 11,306 km from where I started. The timeline below tells the rest.

RG-PROFILE / Career timeline · Now → where it started
2012

Distance travelled
0 km
SÃO PAULOHELSINKI
BaseHelsinki
← → to go back in time

// after_hours

After hours I make my own stuff: animation, illustration, games, little worlds nobody asked for. It’s why I got into this in the first place. If I ever stop, please call someone.

// how_i_work

Worlds over logos.A logo is something you glance at. A world is somewhere you step into. I design brands as places.
Experiment first.I try new tools before they’re ready, then decide if they’re useful. AI is a brush, not a shortcut.
Systems that breathe.Rules strong enough to work across four countries, loose enough to still surprise people.
Fun is a method.Wet rock, remember? Taking the work seriously and myself lightly makes better ideas.

10+ years · 4 countries · 20M downloads · Smart Cat Award 2018

Serious about the work. Never about myself.
Take one whenever your brand feels tired.

You've spent 00:00 here.
Let's turn that into a project.