Rafael Garutti

Quick reminder before the CV part: we’re on a wet rock flying around a ball of fire at 107,000 km/h, and somehow we all agreed that kerning matters. I find that hilarious. I also think kerning matters. Both are true, and that’s pretty much my whole method.

Born in Brazil, Italian passport in the drawer, living in Helsinki, 11,306 km from where I started. Long story. The timeline above tells it better.

By day I lead the creative side of EY across Finland, Sweden, Norway and Denmark. Four countries, one team, zero boring decks if I can help it. We went from a classic design team to a crew that uses AI like it’s just another brush.

Before that I was the first designer at Huawei Mobile Services Europe. Built the brand from a blank page, made 100 phone themes that got downloaded 20 million times, and somehow ended up running workshops at the Sorbonne. Reality is weird like that.

After hours I make my own stuff: animation, illustration, games, little worlds nobody asked for. It’s why I got into this in the first place. If I ever stop, please call someone.

• 10+ yearsbrand and design across tech, consulting and culture
• 20M downloads100 original Huawei Themes
• 1M viewsHuawei Mobile Services Europe on YouTube, in year one
• WorkshopsSorbonne (Paris), TAI (Madrid), ESNE (Spain), University of Arts (Poland)
• AI × designAI is in my toolbox every day. The work stuff lives under NDA, so my own projects are the lab. Side effects may include worldbuilding.

Serious about the work. Never about myself.
Take one whenever your brand feels tired.