// brief

A Brazilian waxing brand that deserved better packaging.

Serafina is a Brazilian depilatory cosmetics brand producing waxes, pre and post-depilatory lotions, and moisturisers across 11 products. The client came in with self-made labels and a clear creative reference: the bold stripes and confident typography of Benefit Cosmetics. The brief was to build a proper label system from scratch — something that could grow with the product line without rebuilding every time a new variant launched.

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Packaging Design / Label System / Brand Identity

// system

One architecture. Colour as the variable.

The label system was built around four product categories — face and intimate waxes, large area waxes, pre and post-depilatory lotions, and moisturisers. Each category gets one label architecture. Variants within a category share the same artwork and differ only in colour. This means the system scales to new products without design debt.

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Waxes · Lotions · Moisturisers · 11 products · 4 categories